MagicBricks vs 99acres vs Housing: Listing Data Study 2026
Introduction Actowiz analyzed 200,000+ listings across MagicBricks, 99acres, and Housing.com in 8 Indian cities. Findings: the same property appeared on multiple portals with asking-price differences in 32% of matched cases (median gap ₹X lakh / Y%); duplicate and stale listings inflated raw inventory counts by 32%; and portal coverage skews sharply by city — no single portal gives a complete market picture anywhere. The Problem With Reading One Portal India's property portals are marketing channels, not registries. Brokers cross-post with different prices, listings outlive actual availability, and each portal's broker network skews coverage by city and segment. Anyone using portal data — buyers, proptechs, lenders, researchers — needs to know how big these distortions are. We measured them. Methodology ParameterCoveragePortalsMagicBricks, 99acres, Housing.comCitiesMumbai, Delhi NCR, Bengaluru, Pune, Hyderabad, Chennai, Ahmedabad, KolkataListings analyzed200,000+ (resale + re...