EU Cross-Border Price Comparison Across 5 Markets
Client Snapshot A European brand selling the same catalog through localized storefronts in Germany, France, Spain, Italy and Poland. The Challenge The brand's country teams set prices independently. Nobody had a consolidated view, and the gaps had grown large enough that grey-market resellers were buying in the cheapest market and reselling in the most expensive — undercutting the brand's own storefronts with the brand's own product. Building a comparison was harder than it sounds. Prices are in different currencies, VAT rates differ by country (so displayed prices aren't comparable at all), shipping thresholds differ, and the same product carries different local SKUs. Objectives Build a like-for-like price comparison across 5 markets Normalize for currency and VAT so figures are actually comparable Quantify the arbitrage gap per SKU and flag exploitable spreads The Actowiz Approach The engineering effort went almost entirely into normalization, not collection. Each m...