How a CPG Brand Used Walmart & Albertsons Store-Level Data for Inventory Planning
At a Glance Client US-based CPG brand (packaged foods and beverages) Geography United States Focus on the top 50 metro markets Platforms Scraped Walmart (store-level inventory and pricing) Albertsons (store-level inventory and pricing) Project Duration 5 weeks initial build Ongoing weekly refreshes thereafter The Challenge The client's CPG brand sold through Walmart and Albertsons (and other major chains), but the team had a structural visibility problem: their internal sell-through data showed which stores were selling product , but not which stores actually had the product on the shelf . This mattered enormously for two reasons: Out-of-stocks were happening in pockets without internal teams catching them — a 6-8% out-of-stock rate at a key store in a major metro is a meaningful revenue leak that aggregate sell-through data never reveals. Pricing variance between stores existed — the same SKU might be priced $3.49 in one Walmart and $3.79 in another within the same metro, affect...