actowiz

  Overview India's D2C beauty market is one of the most competitive eCommerce segments, where pricing, discounts, and delivery times drive conversions. Leading platforms like Nykaa, Amazon India, and Myntra constantly adjust offers and visibility, making it hard for brands to stay price-competitive. A well-known D2C beauty and skincare brand partnered with Actowiz Solutions to monitor  real-time pricing  and discount trends across these platforms during the 2024 festive season. The objective was to identify price gaps, align campaign discounts, and maximize festive ROI through actionable data. Business Objective Track competitor pricing  and discounts across Nykaa, Amazon India, and Myntra. Monitor 15,000+ SKUs every 4 hours for real-time insights. Detect price differences across platforms to maintain brand parity. Support campaign optimization for peak periods like Diwali, Pink Friday, and Amazon Great Indian Festival. Improve overall ROI by using pricing data to re...