actowiz

  Introduction Tagline: A social listening technology platform extracted structured Instagram Reels and hashtag data at scale, powering brand sentiment intelligence for enterprise clients. At a Glance Client: Social listening and brand monitoring technology platform Geography: India headquarters with a global enterprise client base Platforms Scraped: Instagram (Reels content and hashtag-driven discovery) Project Duration: 5-week initial build with ongoing daily data refreshes The Challenge The client operated a social listening platform serving enterprise brands who needed to monitor mentions, sentiment, and trending content related to their brands. Instagram had become a critical surface — particularly Reels and hashtag-driven content — but Instagram's public API access had become structurally limited over time, making large-scale data collection operationally complex. The platform needed: Reel content extraction at scale — captions, hashtags, engagement metrics, posting times...