How a Cross-Border E-commerce Platform Tracked Allegro Sellers for Market Entry Intelligence
At a Glance Client Cross-border e-commerce technology platform (Lithuania-based) Geography Lithuania headquarters Poland market entry focus Platforms Scraped Allegro (seller-level data, product data, and pricing data) Project Duration 6 weeks The Challenge The client was a cross-border e-commerce technology platform helping sellers expand into new European markets. Their next strategic priority was Poland, where Allegro is the dominant marketplace — by some measures larger than Amazon in the Polish e-commerce landscape. But the client had limited operational visibility into: Who the top-velocity sellers were on Allegro by category Pricing dynamics in the categories their existing sellers would target Seller behavior patterns — what tactics top Allegro sellers used (pricing strategy, listing quality, promotional cadence) Category-level competitive intensity — which categories were over-saturated vs. underpenetrated Without this intelligence, the client couldn't confidently advise...