Biscuits SKU Pricing & MAP Monitoring India
integration Actowiz Solutions delivered SKU-level pricing intelligence and MAP compliance monitoring for India's biscuit category across e-commerce, grocery, and quick commerce — covering Parle-G, Britannia Marie Gold, Sunfeast Dark Fantasy, Hide & Seek, and Bourbon. Client Overview The client is a top-3 Indian biscuit manufacturer with a portfolio spanning glucose biscuits, cream biscuits, premium cookies, and digestive variants. With Parle-G's ₹10 ubiquity, Britannia's premium positioning, and Sunfeast's aggressive premium-mass play, the brand needed continuous visibility into category pricing dynamics. Industry & Geography Industry: FMCG / Biscuits & Bakery Geography: India (multi-channel, multi-city coverage) Business Challenges Mass + Premium Pricing Complexity Single SKU portfolio spanned ₹10 entry packs to ₹200+ premium imported cookies — each tier needed different competitor benchmarks. Family-Pack Discount Wars 800g Parle-G and Britannia Marie fam...