actowiz

  Introduction TL;DR: Over 90 days Actowiz monitored 15,000 Tesco SKUs and 2,500 Aldi UK lines, including every product in Tesco's "Aldi Price Match" programme. Findings: the price-match list churned 3 times during the window; Clubcard two-tier pricing applied to 28% of monitored SKUs with an average member discount of 42%; and Aldi held a 38% basket advantage on matched own-brand staples outside the match list. The UK Grocery Pricing War, Measured UK supermarket competition now runs through two mechanisms: discounter price-matching (Tesco/Sainsbury's vs Aldi/Lidl) and loyalty two-tiering (Clubcard Prices, Nectar Prices). Both change weekly and both are publicly visible — which means both are measurable through structured scraping rather than press releases. Methodology Retailers Covered: Tesco and Aldi UK, with Sainsbury's and ASDA included as the reference set. SKUs Monitored: Tesco – 15,000 SKUs and Aldi – 2,500 SKUs , including the complete Aldi Price Mat...