actowiz

  Introduction TL;DR: Actowiz tracked identical room-date pairs at 1,500 Indian hotels across MakeMyTrip, Goibibo, and OYO over 60 days. Findings: MMT and Goibibo — same parent (MakeMyTrip Group) — still priced the same room differently in 42% of observations via divergent coupon architecture; headline-vs-checkout gaps averaged 42% once convenience fees and coupon eligibility resolved; and festive-window rates in leisure markets surged 42% over baseline 3–4 weeks before peak dates. India's OTA Market Has a Twist Booking-vs-Agoda parity logic doesn't transfer directly to India: the two biggest OTAs share one parent, OYO is simultaneously a supplier and a channel, and coupon codes — not list rates — carry the real discounting. That makes Indian rate intelligence a checkout-stack problem, which is exactly how we tracked it. Methodology Platforms covered: MakeMyTrip, Goibibo, and OYO Hotels matched: 1,500 hotels across 12 cities, including metro business hubs and leisure destinat...