actowiz

  Introduction On Amazon, search is the starting point for over 70% of product purchases. When a shopper types "wireless earbuds" or "organic baby food" into Amazon's search bar, the products that appear on the first page capture the overwhelming majority of clicks and sales. Products buried on page two or beyond are essentially invisible. Share of search measures your brand's visibility in these search results. It tells you what percentage of the search results for relevant keywords belong to your products versus your competitors. A brand with 30% share of search for "premium dog food" appears in 3 out of every 10 search result slots — giving it proportionally more visibility and sales opportunities than competitors with lower share. For US brands, tracking and improving share of search on Amazon has become one of the most impactful investments in digital commerce. This guide explains how share of search works, how to measure it accurately, and w...