Salty Snacks Pricing & Competitor Analytics India
Introductions Actowiz Solutions delivered competitor intelligence for India's salty snacks category — tracking SKU-level pricing across Lay's, Kurkure, Bingo, Haldiram, and Balaji on every major online platform. Client Overview The client manufactures India's most popular range of namkeen and salty snacks, competing in a category worth ₹35,000 crore and growing at 12% CAGR. With direct shelf rivals like PepsiCo's Lay's & Kurkure, ITC's Bingo, Haldiram's namkeen range, and Balaji Wafers dominating different price tiers, the brand needed continuous competitor pricing visibility. Industry & Geography Industry: FMCG / Salty Snacks Geography: India — 10 metros + 5 tier-2 cities Business Challenges Hyper-Fragmented Pack-Size Pricing Same chips brand sold at ₹5, ₹10, ₹20, ₹52, and family pack — each priced independently across platforms. Regional Flavour Variations South-specific (Tomato Tango), North-specific (Magic Masala) variants needed separate track...