MAP Violation Monitoring & Brand Protection for Global Brands

 

At a Glance

• Industry Consumer brand (multi-channel)

• Sources Monitored Marketplaces & reseller listings

• Focus MAP violations, unauthorized sellers, price erosion

• Delivery Daily violation report + alerts

• Engagement Ongoing managed monitoring

Ideal Customer Profile (ICP)

Who they are: A brand that sells through resellers and marketplaces and enforces a minimum advertised price (MAP) to protect margin and channel relationships.

Core pain points:

• Resellers quietly advertise below MAP, triggering price wars.

• Unauthorized sellers appear and undercut the whole channel.

• Manual checks catch only a fraction of violations, too late.

What success looks like: Every MAP breach and unauthorized seller detected automatically, with the evidence needed to enforce policy quickly.

The Client (anonymized)

The client is a consumer brand with a reseller network across marketplaces. Identifying details are withheld; figures are illustrative.

The Challenge

MAP only works if it's enforced, and enforcement requires knowing about breaches fast. The client's team was manually spot-checking a handful of listings — missing most violations until a reseller complained about being undercut. Unauthorized sellers were even harder to catch. Price erosion was spreading through the channel before anyone could act.

The Solution

Actowiz built a MAP and brand-protection monitoring pipeline:

• Full listing capture — the brand's products across marketplaces and sellers, with advertised price.

• MAP breach detection — automatic flagging of any listing advertised below the MAP threshold.

• Unauthorized-seller detection — flags sellers not on the brand's approved list.

• Evidence capture — seller, price, timestamp, and listing details for enforcement.

• Daily alerts — a prioritized violation report each morning.

The specific MAP thresholds are confidential to the client; this case study describes only the mechanism.

Sample Output

Illustrative sample data — not real sellers or prices.

MAP violation report

• SLR-3391

• Product: Product A

• Advertised Price: ₹1,749

• MAP: ₹1,899

• Breach: −8%

• Status: Below MAP

• SLR-4420

• Product: Product B

• Advertised Price: ₹899

• MAP: ₹899

• Breach: 0%

• Status: Compliant

• SLR-7712

• Product: Product A

• Advertised Price: ₹1,650

• MAP: ₹1,899

• Breach: −13%

• Status: Below MAP · Unauthorized

Rollup 

• Listings Monitored: 3,400

• MAP Breaches (Today): 22

• Unauthorized Sellers: 5

Results

• Violation Detection

• Before: Manual, partial

• After: Automated, full-catalog

• Time to Detect

• Before: Days–weeks

• After: Same day

• Unauthorized Sellers

• Before: Rarely caught

• After: Flagged automatically

• Enforcement Evidence

• Before: Ad hoc

• After: Captured with every breach

Key outcomes: full-catalog MAP monitoring, same-day breach and unauthorized-seller alerts, and ready-made evidence that let the brand enforce policy quickly and protect channel trust.

FAQ

What is MAP violation monitoring?

Continuously checking marketplace listings to detect any seller advertising below a brand's minimum advertised price.

How are unauthorized sellers identified?

By comparing active sellers against the brand's approved-seller list and flagging the rest.